Board of Directors


Jeff Allen (2)

Chairman and Director

Jeff became a member of the steering group of the Retail BID during the initial consultation period and, when the BID came into being, was appointed as one of its first directors. When the original chairman stepped down to move on to pastures new, Jeff took on the role and, following the merger of the Retail and Leisure BIDs to create the Nottingham BID, he became its first chairman.
Originally from South Wales, Jeff moved to Nottingham in 1985 after spells in Birmingham and London.  He is a chartered accountant, spending many years working in the accountancy profession for major international firms pWc and KPMG, latterly specialising in IT and management consultancy. He also worked in the city of London for a major insurance company.
He ran his own management consultancy business, before setting up Castle Sound & Vision in 1997.  This is a specialist independent home automation, home cinema and hifi retail business based in Nottingham city centre.

Nicola Tidy(2)


Nicola joined the BID Board in 2011 to oversee its marketing.  She works closely with the operational team to shape and deliver the BID’s marketing activities, drawing on over 30 years experience in sales, marketing and PR.
Having lived and worked in Nottingham for most of her life, Nicola is passionate about the city and all that it has to offer.
Nicola spent several years at Boots where she liaised with local authorities and local stakeholders to develop partnerships and establish regeneration strategies for towns and cities across the UK. In 2001 she started working for Nottingham City Transport where she has responsibility for marketing, PR and communications.  When she joined, her brief was to develop and launch a new bus network and work with a new team to make the company commercially viable. Today NCT is recognised as one of the leading edge bus operators in the UK and regularly wins industry awards.


Jess joined the BID board in January 2016 and works with Geoff Williams to represent the interests of independent businesses.
Jess, along with her husband Martin, owns The Treat Kitchen a Nottingham based specialist independent confectionery company.
Jess has a background in sales and marketing and has worked in a variety of sectors. Originally from Nottingham, Jess and her husband spent three years in Australia but in 2011 decided to return to Nottingham to start their own business.
Inspired by their family heritage (the Barnett family have been making sweets in Nottingham since the 1890s) and backed up by Martin’s experience as a confectionery buyer, Jess and Martin worked on creating a modern and exciting confectionery store. They felt that Nottingham, with its diverse retail community, was the ideal place to open their first shop.
Jess and Martin have recently added a wholesale and corporate gifts side to the business and their sweets can now be found at such venues as The National Science Museum, Liverpool Football Club and The National Army Museum.

Andy 117


Andy joined the Nottingham BID Board in 2016 to represent the interests of BID members in the licensed sector.
He is operations director of the Pub People Company, a company he joined in 2001 from Greenall’s Plc.  In 2004 he became joint owner of the business which operates over 50 pubs in the East Midlands, including several in Nottingham, as well as a brewery.
Andy has a strong background in the pharmaceutical and drinks industries and brings his expertise in licensing to the board.


Stephen also joined the BID Board in 2016 and represents the interests of members in the education sector.
He has a strong background in finance, and most recently was commercial development director at Nottingham Trent University.  He is also on the board of Marketing Nottingham and Nottinghamshire.
Stephen is a qualified accountant, having started his career at Bass plc, progressing into several senior financial roles in the company’s pubs, restaurants and holiday centre subsidiaries. He then moved to Crest Hotels and was part of a small team that acquired, for Bass, Holiday Inn. Upon completion of the acquisition, he became Chief Financial Officer for Holiday Inn – Europe, Middle East and Africa and later moved to Hong Kong as Chief Financial Officer and Head of IT for Holiday Inn – Asia Pacific.
He was later seconded, as acting Managing Director, to establish new businesses in South Africa for Bass’s Leisure subsidiary. Stephen was then invited to join the Board of John Ryan Company and was appointed Executive Vice-President and Global Chief Financial Officer, with additional responsibility for IT, logistics and HR. His next move was to join the Board of easyCar as Finance Director/Company Secretary.
In 2003, Stephen joined Nottingham Trent University where he held the post of Chief Financial and Operations Officer and was co-opted as an executive member of the Board of Governors for 12 years.  He was appointed as Commercial Development Director in 2015, a position he held until 2017.




Geoff has been on the Nottingham BID Board since its formation in 2012, and is also chairman of the Independent Advisory Group which represents the interests of independent businesses in the city.
He is the director and co founder of The Tokenhouse, an independent gift shop on Bridlesmith Gate that he opened in 1973 with his wife Diz. He is also the director and founder of Lime Gallery incorporating Framework picture framers on Derby Road, another of the city’s independent businesses.
Geoff first came to Nottingham on a school trip to Nottingham Playhouse in 1967 and liked it so much he came here to study and hasn’t yet found a reason to leave.
He is passionate about keeping Nottingham a vibrant and pleasant place to visit.


Kathryn joined the BID board in 2016 too, bringing valuable retail and BID board experience to Nottingham BID.
Kathryn is store manager at House of Fraser in intu Victoria Centre, a position she has held since 2015.
With previous experience of BID Board membership, working with the Hull BID in its infancy and more recently the Retail Birmingham BID, Kathryn has a broad view of how to support all stakeholders within the city, which combined with her previous knowledge and experience of two Retail BIDs, makes her a valuable addition to the BID board.
Born in South Derbyshire, Kathryn started her retail career as a management trainee with Debenhams in Derby, progressing through the levels of management at numerous stores, prior to her appointment as store manager in Scarborough. Kathryn then advanced in her career to manage their Hull and Leeds stores.
Relocating to Nottingham in 2010, Kathryn joined House of Fraser as store manager in Meadowhall. This provided a huge opportunity for self development as she worked closely with the Centre Management team and numerous external contractors to carry out a major refurbishment programme of the store. In 2012 Kathryn took over the management of House of Fraser’s flagship store in Birmingham which provided a breadth of opportunity to connect with the local council and other retailers both independent and national. A key role during this period was to work closely with Centro and utility providers to reduce the impact to trade as a result of the Midland Metro tram extension.


Like Andy, Naomi joined the BID board in 2016, bringing with her many years experience of working for a major national retailer.
Naomi has worked for Marks & Spencer since 2005 in roles spanning fashion, food and hospitality. She was store manager of M&S in Leicester and Derby, and then in 2014 became manager of the Nottingham store
Naomi has a passion for the city as she has lived locally for many years, now living a short distance away in North Leicestershire.


Nigel became a director of Nottingham BID in 2016 due to his role at intu who own the two major shopping centres in Nottingham city centre – intu Victoria Centre and intu Broadmarsh.
Nigel, who is originally from Nottingham, is the general manager at intu Victoria Centre.  He moved back to the city in 2014 from his role as general manager at intu Derby following the announcement of the centre’s £40 million remodelling and refurbishment scheme. .
Over the past two years, the centre has seen a major upgrade including new floors, ceilings, lighting, toilets and entrance features.
Prior to his time in shopping centres, Nigel worked at Next, Disney, Selfridges and Hamleys – gaining experience internationally throughout Europe, India, Russia, Vietnam and the Middle East among others.