The Nottingham Business Improvement District (BID) celebrated the launch of its latest new initiative – YOOHOPP – a revolutionary new way of shopping in Nottingham, with an event at The Exchange, attended by members of the BID – retailers and licensed premises in the city centre – and other guests.
YOOHOPP is a pioneering new Click and Collect website that aims to revolutionise the way people shop. It brings the whole of Nottingham city centre into customers’ homes on just one website, enabling them to browse and buy items at national chains as well as the vast range of independent stores for which Nottingham is renowned.
Once they have purchased their items, people can then arrange to collect orders in store at a convenient time, thus avoiding the queues and the crowds particularly on days like Black Friday, making the whole shopping experience much quicker, easier and enjoyable. The search facility can also suggest fresh and unusual ideas and city businesses that people may have forgotten about or not yet discovered.
Click and Collect already accounts for 35% of all shopping and retail experts predict this will rise to a massive 76% by 2017. YOOHOPP aims to keep business local to Nottingham and so benefit BID members. Whilst people are in the city to collect their items, they are also encouraged to enjoy all the restaurants, bars and cafes that Nottingham has to offer and to take advantage of parking and public transport offers as well as other offers and treats exclusive to YOOHOPP users.
“We were delighted to be able to showcase our exciting new website – YOOHOPP,” said Nicola Tidy, director of the Nottingham BID. “Many of our members are really excited about YOOHOPP. Lots of them already feature on the site and there are over a million products on it so far, with this number set to grow and grow. The Nottingham BID has taken the lead on this innovative initiative and other towns and cities in other parts of the country are following suit.”