Last September, Nottingham BID partnered with Nottinghamshire Police and Crime Commissioner, Nottinghamshire Police and Night Time Economy Solutions Ltd to launch a new ground breaking COVID-19 Aware Nightlife Accreditation Scheme for leisure venues in the city centre.
The scheme set out to demonstrate the commitment of Nottingham venues in taking responsibility to keep customers and staff as safe as possible when facing the distinct challenges that come with opening during COVID-19, securing their place at the leading edge of night-time economy management as demonstrated previously by the likes of the Purple Flag, Best Bar None, Stop the Bleed medical kits and Club Crew schemes.
The innovative scheme measured four key areas: risk assessments that meet government guideline; appropriate staff training; clear customer management through visible messaging and finally the customer experience.
A mystery visit was also carried out by one of the Nottingham BID Street Ambassadors, along with a check of social media and review sites. Venues also received marketing material, such as web banners, printable posters and text for their websites, social media and menus.
73 venues signed up, either with Night Time Economy Solutions Ltd or through the Survey Monkey sign up link that was circulated through various channels at the beginning of April. Out of those venues 62 were visited by the BID Ambassador team.
In total, 18 venues across the city received accreditation having passed all elements of the assessment criteria:
Six Barrel Draft House Hockley
Six Barrel Draft House Victoria
The Cross Keys
Browns Bar and Brasserie
Ye Old Trip to Jerusalem
Grosvenor Casino Nottingham
St James’ Hotel Nottingham
The Parliament Bar
Any business that took part who felt that they were not at the required standard received mentoring to get them to the expected standards along with a dedicated phone line and email where they could obtain further advice.
Overall, the scheme was successful in engaging with venues and accrediting those that proved high standards of business management and customer care in all assessment elements.
The project was managed by Joanne Cox-Brown, director of Night Time Economy Solutions and her highly experienced team.
Lucy Stanford, manager of Nottingham BID commented: “It was important for us to create a safe and welcoming city centre environment to reassure people that Nottingham was a safe place to visit where they can enjoy a better night out. Partnership working is key to delivering a better Nottingham and we enjoyed working with the team at Night Time Economy Solutions to put Nottingham on the map as a leading city with scheme of this kind.”
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