Independent Nottingham

Independent businesses are a crucial point of difference for Nottingham’s retail and leisure offerings and we are committed to recognising and celebrating their vital contribution to the local economy through the dedicated Independent City stream of delivery.

Independent Nottingham Branding - July 2021

Independent Nottingham Branding - July 2021

We are delighted to present Independent Nottingham - the new branding for the Independent City strand of Nottingham BID’s strategy. 

Click HERE to download the marketing kit with digital assets for you to download and use.

We hope that you’ll love it as much as we do!

Let customers know you’re part of Nottingham’s rich, diverse and exciting community and celebrate by displaying a new window sticker! We’ve also created posters that you can customise to suit your needs. Use a Sharpie pen to promote any special offers using the blank space available on the poster. To order a FREE window sticker and/or poster, fill in this super quick order form:





Nottingham BID has teamed up with local tourist attraction Nottingham Castle to help boost the business of several local independent businesses by providing them with the opportunity to showcase their products in the brand-new Visitor Centre’s shop.

Independent bricks and mortar businesses in Nottingham were invited to apply for the opportunity and kickstarting the initiative off this September is handmade luxury doughnut maker, Doughnotts who have created a bespoke doughnut for the occasion. Joining the carefully chosen range of products at Nottingham Castle will be independently owned Handmade, who sell a range of beautifully made cards, gifts and homeware from their shop on King’s Walk.

Products from Doughnotts and Handmade will be available at the Visitor Centre for the next five weeks before other businesses, including Delilah Fine Foods and National Justice Museum take the spotlight.

Geoff Williams,  a director of Nottingham BID and chair of Nottingham BID’s Independent Advisory Group (IAG) explained: “We are keen to create a vibrant independent shopping experience here in Nottingham, and after the success of the The John Lewis and Partners Nottingham Pop-Up initiative, which Nottingham BID funded to give eight local, small independent businesses the chance to set up shop in a well- established high street name, we are very keen to carry on supporting the city’s independents with such opportunities as this.” 

“We’ve had some great feedback from the businesses who took part in the John Lewis & Partners Nottingham scheme and many businesses recognise the benefits of operating a pop-up, including reaching new customers, building brand awareness both on and offline, as well as generating sales”, continued Geoff Williams.”

Rosie Williamson​, customer services manager at Nottingham Castle commented: “One of Nottingham Castle shop’s priorities is to support local businesses, and we are thrilled to be supporting Nottingham independents in conjunction with Nottingham BID.”

Speaking about the opportunity, Daniel Byrne, marketing manager of Doughnotts said: “We're really excited to be part of this, and to create a special flavour for Nottingham Castle's shop was a really fun experience for our team.”

There is no upfront cost to businesses to take part, and the successful businesses will also gain further promotion the It's in Nottingham channels which have over 50,000 followers and will feature in their own Introduce an Indie.

Please note that this will operate on a sales/return agreement between supplier and Nottingham Castle Shop (NCS). So at the end of every month NCS will send you a report of what has sold and you will then invoice. That way any stock not sold can be returned to you at the end of your sales period. NCS aim for a 50% margin on retail items, so ask for the supplier to supply a wholesale or cost price list. For example if cost price was £1, NCS have to add on VAT so it would be £1.20 cost and they'd look at retailing it for £2.50 to hit their 50% margin.

The application process is ongoing but we recommend applying as soon as possible , with the first selected due to appear in the Nottingham Castle shop in September.

Simply fill out the form here to apply:



- Your NCC Contact is Vaughen Crompton

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The Independent Awards recognise the bravery, innovation and sheer hard work of our nation’s incredible small business founders. With a £100,000 prize fund to be shared out — the largest pot of money to be given away to small businesses from any UK awards — it’s a valuable opportunity to make a tangible difference to our winners. They’ll gain nationwide recognition and a major confidence boost, as well as reaching new customers and joining our Alumni Club. Spearheaded by Holly Tucker MBE (founder of notonthehighstreet and Holly & Co) alongside Dell Technologies, NatWest and Royal Mail, these awards are set to support, champion and inspire.

For more information and how to enter visit:


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