Independent Nottingham

Independent businesses are a crucial point of difference for Nottingham’s retail and leisure offerings and we are committed to recognising and celebrating their vital contribution to the local economy through the dedicated Independent City stream of delivery.


Nottingham BID have a ring-fenced fund of over £100,000 per year to help support Nottingham’s independent businesses. An Independent Advisory Group (IAG) was formed to represent the sector and help determine how the funds are spent each year. The IAG is chaired by Nottingham BID Director, Geoff Williams, who himself is an independent business owner in the city. Along with fellow independent business manager, Polly Reade, who is also a member of the Nottingham BID board. Both Polly and Geoff represent the interests of independent businesses on the Nottingham BID committee.

Rebrand for Independent Sector

Nottingham’s independents play a huge role in the identity of our city and we are delighted to present Independent Nottingham - the new branding for the Independent City strand of Nottingham BID’s strategy. 

Independent Nottingham


Click HERE to download the marketing kit with digital assets for you to download and use.


Independents Market

Nottingham BID in collaboration with Nottingham City Council was proud to present the first Ay-UpMarket in March of 2022. The market was designed to give Nottingham’s independent retail owners the opportunity to trade directly from the heart of the city, in Old Market Square & Smithy Row. The event provided a unique trading platform that focussed entirely on Nottingham’s diverse independent retail/ F&B sectors. 

The Ay-UpMarket also featured live performances each day that appealed to all age groups and increased dwell time in the city centre. The Ay-UpMarket was promoted city wide on outdoor media and also made full use of the What’s On Nottingham and Nottingham BID's consumer channel - It's in Nottingham.


Event Sponsorship

Nottingham BID continues to support numerous forward thinking and innovative organisations to promote the city’s independents. Over the last couple of years, this has included events such as Small Business Saturday, Craft Beer Week, Wigflex and Hockley Hustle. 


Advertising Opportunities

We will bring bespoke advertising opportunities for the independent sector via digital and print opportunities in local publications and through our consumer facing channel, It's in Nottingham,  including the feature Introduce an Indie.


Advice and Training

Following COVID-19, we want to ensure independents are aware of the latest knowledge, research and training opportunities available to them to help them thrive. 

Nottingham BID is working with city centre partners on a strategy to tackle violence against women and girls, to deliver practical solutions to reduce the vulnerability of women visiting the city’s night-time economy.

As part of the Home Office’s SWaN initiative, Nottingham BID and partners is rolling out a free training programme to support BID members in the night time economy when facing these incidents.  If you are interested in receiving the free training for your staff, please register your interest with Nottingham BID by emailing

Nottingham BID is also delighted to have joined the city’s Consent Coalition - a collective partnership of organisations within Nottingham who are working together to raise awareness of the importance of consent, banish myths about rape and sexual violence, and encourage survivors to access support and report any sexual violence.


Further Opportunities

To receive weekly updates about Independent Nottingham opportunities, including useful information about the city and funding opportunities, email


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