Promoted City

Through innovative and creative projects, initiatives and activities, we aim to make Nottingham a city of experiences and excitement for the local community and beyond. Below are some of the activities carried out by Nottingham BID under the Promoted City stream of delivery.

It's in Nottingham Brand

It's in Nottingham branding

It's in Nottingham branding

The city centre marketing platform for consumers, managed by Nottingham BID. It’s in Nottingham continues to position Nottingham as one of the UK’s major cities. 

This includes a fully responsive website, social media channels and email subscriber database. BID businesses can send in their messages and content to be featured on these channels to reach our audience.


It's in Nottingham Campaigns

Through the It’s in Nottingham consumer brand, a year long calendar of events and campaigns are delivered to promote different sectors within the Nottingham BID area. These are often linked to nationally relevant times of the year such as, Easter, Halloween and Christmas. There are lots of opportunities for BID members to get involved with and benefit from. All projects are followed by requests for feedback from those who take place, so businesses can help shape future events, to ensure we are reaching the right audiences.



Ensuring a great Christmas experience for businesses and consumers through organised events and activities.


Light Night

A highly popular outdoor experiential event, Light Night entails striking light installations and exciting performances around the city centre.



Continuing to offer the family-friendly, annual Halloween trail with spooky characters hidden across the city centre. A popular trick or treat experience with businesses and visitors.


Nottingham Ale Trail

Nottingham Ale Trails

Nottingham Ale Trail

Encouraging people to visit pubs and celebrate the diversity on offer in Nottingham, this was successful in its first year, with over 1200 pin badges given out for the completion of themed trails.


Partnership Working

Nottingham BID is committed to working in partnership with other marketing organisations in the city, including Nottingham City Council and Marketing NG to work towards our shared visions for the city. We also work in partnership with existing and emerging events in the city such as Craft Beer Week and Hockley Hustle, to support organisations doing great work to bring visitors into the city.



The It’s in Nottingham brand has a dedicated website. Through this, it provides information on current and upcoming campaigns, a city centre shopping directory along with a blog which is regularly updated with engaging and informative content.

To visit the website, go to


Social Media

The It’s in Nottingham brand interacts with its consumers digitally via multiple social media channels, which includes Twitter, Facebook and Instagram. All platforms updated throughout the day with local news, photos, videos, information and offers from Nottingham BID members, along with up and coming events and campaigns.

There are currently over 53,000 followers across the social three social media platforms. In 2021, the It’s in Nottingham social channels saw 156,798 engagements. 


Business Opportunities

Nottingham BID members can take advantage of the It’s In Nottingham brand by getting involved in numerous ways.

We are here to support members share their news, launches, openings and offers throughout the year, via our public facing channel, It's in Nottingham, which has over 53,000 combined followers on Facebook, Instagram and Twitter.

All you need to do is scan the QR code below, complete the google form and click submit, but please make sure you have head office approval before sending it our way as we can't seek approval on your behalf.

Plus, BID members can take part in the It’s In Nottingham calendar of events, which include but aren’t limited to, The Halloween Trail, The Big Lunch and The Nottingham Ale Trails.

Get in touch if you’d like to find out how your business could feature in It’s In Nottingham campaigns.

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