Halloween Trail Returns to the City

It's back! Following the success of our Halloween event in 2019 which saw over 1,000 families travel into the city to take part...we are proud to announce the return of the Halloween Trail!

We ain't scared of no ghosts.... As our popular Halloween Trail is back!

Following the success of our Halloween event in 2019 which saw over 1,000 families travel into the city to take part...we are proud to announce the return of the Halloween Trail! The spooktacular event will return for the autumn half term and it is bigger and better than ever before with an  Augmented Reality (AR) Trail.

Last time, the It's in Nottingham Halloween trail was the talk of the city and we are hoping to recreate its huge success with a fully developed trail, available via an app.

The event will be fully accessible across the city centre, providing the opportunity for people of all ages, abilities and interests to get involved and celebrate Halloween in a safe and family friendly way.

 The trail will be well mapped out and held exclusively outside.

Visitors will be encouraged to travel into the city centre to follow the Halloween trail, which will be interactive via mobile phones and there will be seven city-wide locations that participants will be guided to. When they arrive they will play an augmented reality game with one of our spooky, but fun characters.

The much loved Ecto 1 car along with our It's in Nottingham team of Ghostbusters will be making an appearance during the event too!

Please note that this year's Halloween Trail is slightly different to previous years. You'll notice that touch points have been minimised and participants will no longer enter your store as part of the Trail - this is in part to COVID-19 precautions but also guided by your feedback on the 2019 event.

The Halloween Trail will be promoted on our It's in Nottingham platforms and those of other supporting organisations. Both digital and traditional advertising will help drive footfall into the city over the fortnight. Local schools will be asked to share event information with their pupils and paper maps will be available for participating businesses to hand out to customers.

Register to get involved with our It's in Nottingham Halloween Trail, which takes place 18th to -31st October 2021. The event is aimed at young families but there's no reason why other people cannot take part too!
There are four different ways to get involved this year - please select the ways relevant to you by completing our sign up form here: https://forms.gle/9wcBPMReWzTPJWdc9

Please complete/submit the form by 13 September, 11.59pm. We will be in touch once the closing date has passed to confirm your involvement. Utilise ready-made content for your digital channels using artwork provided by Nottingham BID.




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